Description
In today’s fast-paced and demanding educational environment, innovation is essential to effective learning. To maintain Marketing’s leadership position in the marketplace, the author team consistently creates innovative pedagogical tools that match contemporary students’ learning styles and interests. The authors keep their fingers on the pulse of technology to bring real innovation to their text and package. Innovations such as QR codes, a Twitter feed, hyperlinked PowerPoint slides, and an online blog augment the McGraw-Hill Education online innovations such as Connect, LearnSmart, and SmartBook.
QR Codes. You can see QR codes in magazine ads; on television programming; as part of catalogs, in-store displays, and product packaging; and throughout Marketing, 12/e! These codes bring the text to life with ads and videos about products and companies that are dis-cussed in the text. These videos also keep the text even more current. While each code in the text has a caption (as shown to the right), the links are updated to reflect new campaigns and market changes. In addition, the QR codes provide links to stream the video cases at the end of each chapter. You can use your smartphone to download any QR code reader to use the QR codes found throughout the book. If you don’t have access to a smartphone, go to www.kerin.tv to find the links through your computer.
Connect, LearnSmart, and SmartBook Integration. These McGraw-Hill Education products provide a comprehensive pack-age of online resources to enable students to learn faster, study more efficiently, and increase knowledge retention. The products represent the gold standard in online, interactive, and adaptive learning tools and have received accolades from industry experts for their Library and Study Center elements, filtering and report-ing functions, and immediate student feedback capabilities. In ad-dition, the authors have developed book-specific interactive assignments, including (a) auto-graded applications based on the marketing plan exercises, and (b) activities based on the Market-ing Dashboards and marketing metrics presented in the text.
Innovative Test Bank. Containing almost 7,000 multiple-choice and essay questions, the Marketing, 12/e Test Bank reflects more than two decades of innovations. The Test Bank in-cludes two Test Item Tables for each chapter that organize all the chapter’s test items by Bloom’s three levels of learning against both (1) the main sections in the chapter, and (2) the chapter’s learning objectives. In addition, a num-ber of “visual test questions” for each chapter reward students who have spent the effort to understand key graphs, tables, and images in the chapter.