Product Description

The information systems field is fast-moving, and this 2nd edition introduces and updates many important concepts and technologies. We changed the title to Introduction to Information Systems to better reflect the contents and the course. This edition includes more figures, graphs, and tables to illustrate topics in visual ways, and the references, examples, data, and case studies are all updated. Larger fonts are used for the tables, and the text portion of each chapter has been shortened, most notably by tightening up the chapter introductions to get into the chapter content more quickly. The online simulations are converted to HTML5 so they are accessible from iPads and iPhones, and the scores go into the gradebook. Major new features for the 2nd edition include the following:

▶ Extended coverage of big data and the technologies used to store and analyze it has been added, along with a new “Ethical Factor” box that explores the ethics of big data.

▶ Expanded discussion of mobile devices and m-commerce is featured in Chapter 6, including a review of evolving mobile payment technologies using near field communications and strategies for mobile-friendly software development.

▶ The “Internet of Things” is highlighted in several chapters because of its growing impact on network architecture and bandwidth, and its rapidly increasing role in data collection, analysis, privacy, and surveillance.

▶ The 2nd edition expands the discussion of cloud computing, personal clouds, mobility, and the BYOD (bring your own device) trend, especially as they affect strategic planning for the organization.

▶ A new comprehensive case study at the end of the text charts Apple’s disruptive innovations, and encourages students to predict the company’s future business strategy.

▶ Twitter’s role in social TV and the “multiscreening” phenomenon are featured in a new case study about Nielsen’s program rating system, so students see how tweeting fits into the entertainment industry’s strategies.