Description
Dedication
The seventh edition of International Business is dedicated to the memory of Alan Rugman, who began this textbook series over 30 years ago and invited me to join him as co-author for the fourth edition published in 2006. Our writing partnership began when I was a visiting professor at the Kelley School, University of Indiana in 2004 and I reflect on our collaboration in a volume dedicated to Alan, edited by Rob Van Tulder, Alain Verbeke and Rian Drogendijk (Collinson, 2015).1 He was a great scholar and a much-missed mentor. For Alan this book series represented a lifelong project to continually improve the way we teach international business and engage people in a subject he was passionate about.
Alan would be extremely pleased to know that his colleague and friend, Rajneesh Narula has joined me to co-author this, the latest edition of his book. Alan’s ideas and insights remain at the core of this book, but we have thoroughly revised and updated the text in step with the ever-changing world of international business. A brief biography of Alan can be found on page xxi. Simon Collinson
The seventh edition of International Business
With a new co-author, Rajneesh Narula, we have three completely new chapters (Chapters 1–3) to open the book. As shown in these new chapters, we have significantly restructured the book to place a much greater emphasis on: (1) technology and innovation, as key drivers of international competitiveness; (2) institutions as mediators and moderators of MNE (multinational enterprise) activities; (3) small and medium-sized enterprises as important global players; and (4) how MNEs can be responsible businesses, taking a broader, more ethical stakeholder approach, rather than a narrowly profit-oriented shareholder approach.
The structure of the book has also changed, although we have kept the five main sections and made them more distinctive. A new introduction: “Frameworks for this Book: Our Approach to the Study of International Business” appears just before the start of Part One and the main chapters. It provides an overview of our approach and the structure of the book as well as the standard sections of each chapter. Figure 3 provides the new outline, linked to a description of how the book is organized.
The themes covered in the previous Chapter 11 have now been integrated into the new Chapter 3. Chapter 22 has been thoroughly revised and sits in Part Three, as the new Chapter 11. This leaves Part Five to focus on the five key countries and regions (Chapters 17–21).
Within the chapters the structure should be familiar to those who have used the book before. We have kept five case studies in each chapter (except Chapter 1, which introduces the field of international business). We have 100 case studies and almost one-quarter of these are entirely new. Most of the rest have been completely updated or rewritten. Every chapter has been thoroughly updated, with new data, trends, and references. A revised bibliography appears at the end of each chapter.
Contents in Brief
List of Figures and Tables xv
Preface xviii
About the Authors xx
Guide to the Case Studies xxiii
Publisher’s Acknowledgments xxx
Frameworks for this Book: Our Approach to the Study of International Business xxxii
Part One THE WORLD OF INTERNATIONAL BUSINESS
Chapter 1 An Introduction to International Business 3
Chapter 2 General Frameworks in International Business 40
Chapter 3 Multinational Enterprises, Innovation, and Competitiveness 90
Part Two THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Chapter 4 International Politics 123
Chapter 5 International Culture 152
Chapter 6 International Trade 183
Chapter 7 International Financial Markets and Institutions 218
Part Three INTERNATIONAL BUSINESS STRATEGIES
Chapter 8 Multinational Strategy 255
Chapter 9 Organizing Strategy 290
Chapter 10 Corporate Strategy and National Competitiveness 318
Chapter 11 Multinational Enterprises as Responsible Stakeholders 349
Part Four FUNCTIONAL AREA STRATEGIES
Chapter 12 Production Strategy 381
Chapter 13 Marketing Strategy 416
Chapter 14 Human Resource Management Strategy 447
Chapter 15 Political Risk and Negotiation Strategy 477
Chapter 16 International Financial Management 511
Part Five REGIONAL STRATEGIES
Chapter 17 European Union 549
Chapter 18 Japan 582
Chapter 19 North America 619
Chapter 20 Emerging Economies 648
Chapter 21 China 682
Glossary 713
Index 723