Description
The One Who Gets the Credit
I am a professor of international management and marketing at Vienna University of Business and Economics, WU Vienna for short. Here, I established and chair the Institute for International Marketing Management and founded the WU Executive Academy, now one of the leading business schools for professionals in Central and Eastern Europe. Leaving the school after serving more than 10 years as Dean in 2015, the business school is a profitable venture that now serves some 2000 students p.a., has an administrative staff of 50 plus people, and employs some 500 instructors each year. It is EQUIS, AMBA, and AACSB accredited and has alumni from more than 80 countries.
I was brought up and educated in Germany and obtained two doctorates (Ph.D. and D.Litt.) from Manchester Business School (UK) and an honorary Ph.D. from Thammasat University (Thailand). Starting at Deutsche Bank and Procter and Gamble in Germany, I continued my career at the University of Edinburgh and the University of California, Berkeley. Appointments as British Rail Chair of Marketing at the University of Wales (UK) and Professor of International Business at Thunderbird School of Global Management (USA) followed.
Currently, I am serving on the Board of Governors of the Academy of Marketing Science, in the USA, the Board of Trustees of the Association of MBAs in the UK, and the Executive Board of the American Chamber of Commerce in Austria. I am also on the Advisory Board of a number of international Business Schools and have been a visiting professor at a number of international business schools, for example, at the Universities of Minnesota (USA), Keio (Japan), Leeds (UK), Sun Yat-Sen (China), and Cologne (Germany). Other claims to fame include various teaching and research awards as well as Fellowships of the Academy of Marketing Science and the Chartered Institute of Marketing. My research has been published in a wide variety of books and journals, such as the Strategic Management Journal, Journal of International Business Studies, Journal of the Academy of Marketing Science, and Journal of World Business. I was also the first European Editor-in-Chief of the Journal of International Marketing, published by the American Marketing Association.