Description
Tourism is now widely recognised as the world’s largest, industry and its growth is creating rapid social, economic and environmental changes which require detailed understanding and measures to manage it. Tourism is now becoming a major area of study among students all over the world and its development and management hold many career opportunities for students.
People hold a variety of misconceptions about marketing. Most common is jts confusion with selling and a,dvertising. Selling and advertising are actually types of promotion which is only a component of marketing.
Marketing involves much more, including product service development, place (location and distribution), and pricing. It requires information about people, especially those interested in what you have to offer (your “market”), such as what they like, where they buy and how much they spend. Its role is to match the right product or service with the right market or audience. Marketing, as you will see, is an art and a science. According to the American Marketing Association, marketing is “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” Simply stated it is creating and promoting a product (ideas, goods or services) that satisfies a customer’s need or desire and is available at a desirable price and place.
Tourism Management will equip you with the necessary skills from a management perspective which will be invaluable in seeking to understand what the tourism industry need to do to improve their competitive edge, grow their business and seek out new business opportunities.
Every care has been taken to include material in accordance with the course contents of the students at various levels of their studies. We are indebted to the various authorities on the subject.\Last but not the least my publishers who appreciated this book and brought this work out in a record time.
Editor
Contents
Preface v
1. Tourism Marketing 1
2. Growth and Development of Travel and Tourism 21
3. Marketing of Hospitality and Tourism 45
4. Tourism and Accommodation 63
5. Categories of Tourist Statistics 96
6. Techniques and Strategies in Tourism Marketing 116
7. Marketing Promotion and Public Relations in Tourism 142
8. Marine Tourism Management for New Era 177
9. Development of National Parks and Tourism Marketing Strategy 237
10. Environmental Issues for Tour Operators 250
Bibliography 276