Description
Instagram has more than 150 million active users and it is the hottest social networking site on the web today, which is the main reason that many people have started using it to boost their businesses.
When you use Instagram for business, you are able to create amazing photos that will showcase the product that you are offering. Facebook purchased Instagram in 2012 which means that you can instantly link both accounts, showing those that follow you on Facebook that you have an Instagram account, by sharing your photos directly to Facebook.
This is a great way to build up followers when it comes to your Instagram account because people are going to want to know what you are sharing on Instagram. However, many people are still asking why they should use Instagram when they already have a Facebook or Twitter account.
There are always going to be new trends in social media, new sites, and new platforms. It is important for all businesses to keep up with the newest trends in social media because you have to be where your customers are. Not only will you be able to create original content on Instagram but you will also be able to promote your product visually and let’s face it, that is what people are looking for today.
When you use Instagram, you will also be able to make your customers feel as if they are part of your business by sharing company get-togethers, milestones and even birthdays, on top of promoting your business. You never want to just focus on your business when it comes to Instagram but you want to make things a bit more personal.
The great thing about Instagram is that it is not just for a product based business, but it can be used to sell your services as well. Obviously, companies that have a product to sell are going to use visual marketing differently than those that are selling a service, but with a little creativity, Instagram can be used for all businesses.
By using Instagram for business, you can create different contests that will help in the promotion of your business, and you can guarantee that all of your followers will see every post unlike on Facebook where followers only see about 10 percent of what you post.
Of course, the most important goal of any business using any social media site is to drive traffic to their business website or blog. When you are using Instagram, you cannot share hyperlinks in your posts or comments however you can share a hyperlink in your bio. When you make a post, make sure that you direct people to the link in your bio allowing them to find your site easily.
When you choose to use Instagram to build your brand, you want to first start out using Instagram on your own, separately from your business.
By using Instagram for your business, you can increase sales, increase the amount of traffic to your website, increase your brand awareness, increase the number of times your brand is mentioned with hashtags