Performance, be it by broadcast, cable, iPod, or Internet remains an attraction to young adults. And, because of the media growth, there are opportunities for those who have talent and are willing to work hard. But the skills and awareness presented in this book are tools to success in many areas far removed from the mass media world. For the beginner, this book lays out the techniques and approaches that will give you an advantage in the competition for that desired job. Many of the individuals whose name and picture you will see within this text have studied the same type of material and it certainly contributed to their success. Hard work, plus knowledge will open many doors.
However, there is another group who will benefi t from the study of presentation techniques. Most college graduates will have the opportunity, probably be expected, to lead at some point and level in their career. Whether it is a sales presentation, a meeting with the press, a staff meeting, a job opportunity or even a new personal relationship, the manner in which you speak, the clarity of your voice, the accuracy of delivery, and ” life ” you put in your voice all will be major factors in determining how successful you will be.
This book lays out the information you will need for success, based on the thinking of many professionals. The challenge to you will be to learn and apply these guidelines, and put in suffi cient practice to make them a normal part of your ” performance, ” regardless of the format or circumstance. Professionals regularly record their efforts and critique themselves aggressively, seeking to fi nd a way to be more successful. In many situations in which performance is a major factor, management may use regular recorded evaluation sessions as a means of helping you progress and alerting you to areas where you are not meeting expected goals. We recommend that you regularly record your work and do a tough analysis. Thinking ” I did pretty well ” accomplishes little. Seek what you can do better.